Perpetua
AppPerpetua is retail media optimization software that empowers e-commerce sellers to drive ad performance and incremental growth across Amazon, Walmart, and other marketplaces. The platform combines advanced automation, intelligent bidding algorithms, and enterprise-level reporting to streamline advertising workflows and maximize ROI.
About
About Perpetua
Perpetua is a retail media optimization software platform designed to empower e-commerce sellers and agencies to drive remarkable ad performance and incremental growth across multiple channels and marketplaces. The platform combines advanced automation, intelligent algorithms, and comprehensive reporting to help businesses streamline their advertising workflows and maximize return on ad spend.
Services and Capabilities
Marketplace Advertising Optimization
Perpetua specializes in optimizing advertising campaigns across major e-commerce platforms including Amazon and Walmart. The platform leverages advanced automation to enhance efficiency and execute impactful advertising optimization strategies tailored to each marketplace's unique requirements.
Campaign Management and Goal Setting
Rather than creating individual campaigns, Perpetua allows users to set strategic objectives such as growth, profitability, brand defense, and awareness. The platform's ad engine automatically executes tactics aligned with these goals, saving time and money through automated campaign creation, execution, and optimization.
Intelligent Bidding and Targeting
The platform features customizable, smart recommendations and contextual, conversion-based bidding algorithms designed to maximize advertising efficiency. These tools ensure campaigns remain active and drive profitable market share growth by reaching audiences with precision and automatically adjusting budgets based on performance metrics.
Comprehensive Reporting and Analytics
Perpetua offers enterprise-level reporting that provides visibility into advertising impact across multiple channels and marketplaces. Features include total sales analytics, retail intelligence, and digital shelf insights, enabling businesses to understand product performance within their category at a glance.
Additional Advertising Services
Beyond search advertising, Perpetua supports display advertising and video advertising optimization, expanding the range of channels merchants can leverage through a single platform.
Key Differentiators
Perpetua emphasizes transparency and control, providing full visibility into ad spend impact and enabling data-driven decisions about incremental growth. The platform has been recognized as a Leader on G2 nine consecutive times, reflecting strong customer satisfaction and market credibility.
Screenshots & Gallery (5)
Pricing
From $695/month
Countries Served (3)
Americas
Offices & Locations (1)
Portsmouth, United States
36 Maplewood Ave
Portsmouth NH 03801
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